If you want to broaden the audience of your blog or your website, follow these few tips to achieve this effectively and easily:
In today’s context, the blog represents a very important to spice up your marketing strategy.
Blogs allow you to attract, federate, and retain Internet users. However, before doing so, you must be ready to increase your blog’s audience. This task is delicate, but very decisive. Therefore, it must be supported by a relevant and well-executed approach to enable the company or individual to achieve their goals.
Deal With Questions On a particular Topic
As a reminder, the blog was basically a simplified website presented in a kind of journal with a series of articles ranging from the most recent to the oldest. Today we mention the blog as an Internet site that mainly offers content. The blog can also be an easy-to-access tab from a website menu, indicating access to content. We are also talking about the dynamic part of the location, which is the opposite of the static part, called corporate.
The positioning of the blog allows you to define the editorial line or the theme to which your platform subscribes. This allows the visitor to find out about the knowledge that they could find on your website.
This information must be organized in a transversal way in several heading that cover all your areas of expertise. It is often not about showing the extent of your knowledge, but about showing some of it to spark the interest of tourists.
Then they might ask you, as a service provider, to benefit from their technical knowledge.
Therefore, you must be very aware of current events within your chosen field to provide your readers with relevant and useful topics for your business or simply to discover or delve into a topic.
Produce quality content
Once the strategic directions for your website and your organization are set, you will start feeding it with quality content.
It is through the content of the product that you will get traffic and visibility. You will develop a digital strategy for your website and thus define the whole climate.
You still have to know the
5 sources of web traffic
and prioritize organic traffic among them to rank your content on Google. It’s about knowing the SEO basics.
- Organic traffic
- Referral traffic
- Direct social traffic
- Other traffic (newsletter, emails, etc.)
Many users subscribe to blogs trying to find useful information in various areas. Therefore, informing Internet users by offering them relevant content is not an option. Furthermore, Google’s algorithms make sure that it produces relevant content that responds to user requests.
Content that deviates from this rule will likely be misclassified by Google. Be aware that this lack of relevance can cost you visibility online. therefore, it is important to diversify its content. These should notably alternate between text, videos, images, etc.
For example, you will need skills to use a picture once you realize it is worth a thousand words or a video when you don’t need comment.
When sharing a visible as an infographic, it is recommended to discuss it point by point. It’s about retrieving your content and analyzing it to get it elevated from a natural reference point of view.
The layout and structure of your content
All articles should be presented and organized in such a way as to attract the interest of your audience. Written articles should be structured around a well-crafted headline (title, hat, subtitles).
As a slogan for a piece of writing, the title should not only attract the reader’s attention, but should also lead them to find out more by clicking on the article link.
Once in front of the text, you should be ready to navigate it easily if it is well structured.
Accompanied by one or more images, the text should be ventilated, with simple and direct sentences, short paragraphs whenever it has reminders that allow the reader to travel further.
The author of the article must ensure compliance with the language standards, particularly in spelling, grammar, conjugation to remain credible in the eyes of his audience.
Need to add tags
To segment your article and structure it effectively, you would like to provide H2, H3, H4 tags . Every time a paragraph, subparagraph or key point is written. The goal is to make the content easier for your audience to read and then allow Google to give you an honest position.
Benefit from a much better position in search engines
In order to write articles on your blog, you must keep in mind the basics of SEO as mentioned above. This is usually to detect the right keywords and their lexical fields and then naturally introduce them into your text.
The elements to think about for your articles:
Your article title, SEO title, H tags and alt tags of your images as well because the meta description will play an important role in your positioning. Each element must be considered for the optimization and positioning of the content.
For easier access to SEO title and meta description, install Yoast SEO plugin on your WordPress site. On your article page, you will change them by making your article merge.
The purpose of those elements is to ensure a better positioning of your site and its content in the search engines.
With good SEO and optimal traffic quality, you are more likely to have a following on your social media and a wider audience.
Search Engine Optimization (SEO)
SEO (Search Engine Optimization) is the dimension to optimize articles online, to gain positions in search engines and particularly in Google. There are many rules set by Google to optimize content and allow the ranker (get an honest position).
That’s why SEO is claimed to be an inexact science thanks to the various criteria to consider. However, you only need to follow them to urge you to get started and optimize your articles.
But the more you master SEO over time, the more likely you are to get Google rankings and grow your blog’s audience organically and easily.
In addition to managing the tasks associated with traffic and natural referrals, the community manager should regularly feed his blog. The speed of publication allows you to retain readers who are generally trying to find new information, give credibility to your approach with punctual readers, perpetuate your blog by developing a publication frequency during the week or month, etc.
Share your content on social media
To ensure a good circulation of your articles and thus multiply your chances of gaining new followers. You will need to share your content on social media.
For example, Facebook, Twitter is the most popular social network today. You will win by developing your community to which you must deliver quality content regularly.
You may also believe YouTube, which is the world’s first video distribution site. Other major platforms, Twitter and Instagram, are also important channels for sharing certain information. In addition to those platforms, there are professional networks like LinkedIn, especially where you will also distribute your content.
Linkedin offers a bit like Facebook, the possibility of making a private profile, a corporate page and / or a group. It is up to you to strategically assess what will be most relevant to your social presence. So believe in using cross-platform exchange solutions like Swello.
As an aside, social media does nothing to improve your SEO. Rather, they increase your visibility, but you must quickly believe that it works with organic traffic. Social traffic should only represent a small part of your traffic over time.
Influencers and opening your blog to guest blogs
Influencer marketing can increase your appearance to an audience. Therefore, it is important to decide on the right web influencers who can really support you during this process, especially in terms of web marketing strategy.
To achieve this, you still need to have a particular reputation and be an influential minimum yourself. It will greatly facilitate partnerships with other influencers.
Another aspect that should not be overlooked is the opening of your blog to other bloggers and therefore the possibility of you publishing on different blogs. Through this process called guest blogs , will inevitably strengthen your notoriety and, therefore, your audience.
The selection of potential bloggers for this collaboration must be based on rigorous and relevant criteria. Target bloggers who have a complementary activity to yours and with whom it is possible to exchange links.
Maintain your community
Your blog and therefore the social networks linked to it should be spaces for discussion. Therefore, you want to maintain and interact with your community through its different interfaces. This involves suggesting topics for discussion, answering your questions, moderating discussions, etc.
In the end, all the actions that you are taking should cause the conversion of your followers. They need to get them to leave their contact, sign up for a newsletter, read another article, click on a billboard, etc.
Sometimes considered a trivial web marketing tool, logs are often used by a corporation or a private person as a true Growth Hacking tool. Therefore, you can exceptionally promote the event of a structure and ensure the considerable increase in your turnover.
It’s also about keeping the reader on your page here. It is about redirecting to a different article on the blog through a link, indicating the time you want to read the article, indicating the number of views, the number of shares on social networks, etc.
Analyze your audience with Google Analytics
To know your audience better, your blog should be connected to Google Analytics. From there it will extract relatively important data to define certain criteria:
- The number of tourists and sessions
- Where your audience comes from
- The number of page views
- The pages visited
- The devices and operating system used
- Connection times
- Distribution of traffic (organic, direct, referent, social and others).
- The bounce rate
- Conversions, etc.
Thanks to analytics you’ll be ready to orient your content and distribute it at key moments of the day for instance . Audiences also are distinguished by the sort of content they follow, its nature, what it brings to the reader, etc.
So we will define that within the morning hours between 7 and 9 a.m. and within the evening between 5 and 7 p.m. We’ll reach a mobile audience. You’ll be ready to work on snacking content which will be short enough to not capture your audience for long.
This is often content that’s consumed quickly. Looking on your traffic, You’ll also open up to the dissemination of advertisements via direct advertisers or via one or more advertising agencies. Audience analysis becomes very interesting to monetize your blog or better generate partnerships.