8 TIPS FOR SUCCESSFUL EMAIL MARKETING

Email marketing has a slightly questionable reputation due to the messages you receive in your inbox without wanting to receive them. But you also get interesting content in your inbox that you really want to read: For example, blog posts about topics that interest you, or offers about products you’re actually using. Newsletters have hit the right target when you find yourself clicking on their links, like you probably did right now. What have the newsletters been like that have really worked for you? Why has email marketing worked and why not?

The popularity of email marketing has (somewhat surprisingly) continued to grow. Quality email marketing is an effective way to reach your target audience, but if it fails, it can turn against itself. When you do email marketing, make sure that the content of your message is targeted to address the recipients of your message. Here are 8 tips for successful email marketing :

1. TIMING

Send your email at a time when the recipient has time to familiarize themselves with it. Timeliness can make a big difference in opening and click-through rates. You can find the right time for your target audience by testing different days and times.

In B2B, most email markets are on Tuesdays, Wednesdays, and Thursdays, the time when most of us are in the office. This causes more newsletters to be sent and received on weekdays. This in turn opens up an opportunity to stand out: What if you sent out your newsletter on Friday at the start of the weekend or on Sunday when free time seems to be the most?

2. ACTIVATION

Build emails that call to action. The results provide newsletters contain -action , CTAN (call-to-action) which controls the name of the readers to operate. What is the purpose of your newsletter? Build a newsletter and its call-to-action based on your goals.

Avoid the conditional and take advantage of command-line verbs : Download, look, read, explore, etc. However, forget about capslock and exclamation marks because NO ONE WANTS THAT THEY SHOULD !!!!!!!!!!!!!! Hui.

3. DESIGN

Design isn’t as important as the content itself, but it will help your newsletters stand out in the email marketing jungle. What does your brand-like look stand out from the crowd? In design, you can utilize colors, whitespace as well as imagination.

4. TARGETING

Not everything works for everyone. Distribute content that only works for your target audience. Pleasing a crowd outside the target group has no meaning.

Emails that the recipient finds unnecessary are marked as read or, worse, marked as spam. These, in turn, degrade the reputation of your domain, making it difficult for your recipients to reach other recipients. If the opening percentage of the message you sent is low, find out the reasons for it immediately and make changes to increase your opening percentage. If you have mailing lists with low opening and click-through rates, stop communicating with them.

Well-targeted email marketing leads to better conversion and click-through rates, and obviously it leads to better results. Targeting newsletters according to demographics is already very much in the hands of many, but what about targeting content based on individual actions? This is aided by marketing automation, which allows the email communication experience to be completely unique. 


5. TITLE

The title largely affects whether or not your message will be opened. Read your subject aloud before sending a message: Would you open a message with the subject you typed?

Here are 6 specific tips for titleing to help you increase your conversion rate .

a. Emojis

Nowadays, mothers can even form a whole sentence and almost everyone uses them in their daily communication. Emojis also work well in email marketing headlines. One character, emojin, allows you to evoke a feeling in the recipient, stand out from the crowd, or bring extra spice to black and white.

b. Questions

The questions work well as headlines for email marketing. What questions are relevant to your target audience? If the question hits and sinks, then who can afford not to find out?

c. Number of characters

If your title is too long, it will not be fully visible on all devices, such as mobile. Most emails are read on a mobile today, so keep the subject to a maximum of 50 characters. Also, no one can read a title that is too long and your message can then be “marked as read”. According to one study, 5-word titles work best and another 3-word titles work best. Crystallize and clear the idea!

d. Numbers

Numbers help you stand out in email marketing. They bring a sense of concreteness and are easy to understand. As with blog headlines, numbers work well in email marketing headlines.

e. Clarity

We all scan emails pretty quickly. So don’t format an overly complicated title for your message. The brevity and conciseness in the title work much better than the linguistic language and difficult words.

f. Testing

By experimenting, you will learn what works best for your audience. Test different variations in captioning.

You can also A / B test headers: Send the same message to the same audience at the same time divided into two groups. Title groups messages differently. This will give you a feel for what headlines work best for you.

6. PERSONALIZATION

Make your email marketing recipient feel special and personalize your newsletter using at least a first name. However, personalization should stay with fairly simple things like the person’s first name, last name, and the company they work for.

Do not send messages from the “noreply” address, but personalize the sending address of the message. Send your message from an address the recipient can reply to. You can also personalize your message by writing content as if you were writing it for your best friend.


7. CONTENTS

Serve content that is really good. This point is also obvious, but it must always be kept in mind when marketing the email.

Good content appeals to its recipient. Don’t tell us about your company’s products or affiliations because it doesn’t interest anyone. Send value-added content to your recipients. Go into your customer’s shoes for a moment and think about what kind of content he or she would like to receive.

Newsletters are a great way to communicate , as sending email is generally the core idea.


8. TARGETING, TESTING & MONITORING

Why do you do email marketing? Email marketing must be a long-term, goal-oriented activity. Objectives also enable measurement and thus continuous development.

Every company’s audience and marketing record are different, so the secret to effective email marketing is testing. By experimenting with different options, you will find your best path to success. By following the results of email marketing, you will get to know your target audience better. What kind of content, title, timing, design, etc. work best for your audience?

Some Email Marketing Platforms

Mailchimp

Mailchimp

The queen of emailing platforms. The most famous. The diva. The one that everyone knows. It is the tool most used by SMEs and freelancers, although it has very important companies at the multinational level that also use it. It stands out for its easy use and complete integration with Google Analytics. 

The free version allows you to send 12,000 emails per month to a total of 2,000 subscribers, which is a very powerful hook for all those who are starting out in email marketing and do not want to spend the money before knowing if they are going to know how to do it. It’s all very intuitive. In a simple way, the recipient lists and the formal appearance of the messages are configured. 

It also has an automatic subscription system and a statistics control panel, to monitor the results of the campaigns. It is about the one that you will find more information and tutorials, since, as I say, it is the most popular among small companies. But it also has its cons and the biggest of it is that it is an American platform and that the support you can receive is all in English. Being aware of the problem that exists in Spain with languages, this is a very important handicap.

Aweber

AWeber-is-best-email-marketing

It is surely the simplest tool of the email marketing platforms that we will talk about. And I am not just referring to its interface, but to its objective as a tool. It is mainly focused on digital publications and blogs and an ideal instrument in the daily work of organizations, in which the generation of content plays a prominent role.

It allows you to configure a large number of forms and has many customization options. For some, it is the best autoresponder on the market and is equipped with a mechanism that allows to know the degree of spam in the messages. Actually as a commercial newsletter tool it is much more limited than the rest, but as a tool for your store’s blog, it is amazing.

AWeber Free: Email marketing for free. No credit card required.

Sendinblue

Sendinblue is a SaaS solution for relationship marketing. The company was founded in 2007 by Armand Thiberge and Kapil Sharma, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.

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