4 Ways Customizing Can Change the Way You Advertise


Can’t find what you’re looking for? You can expect to receive standard high quality prints from your printing company, but when you’re tired of the same old thing, try custom printing. It gives you a wider variety of choices to make your prints extra special.

Customized printing is an umbrella term that refers to almost any print that is made to order for the client. Technically speaking, any printing where the image and the specifications provided by the customer is customized printing. But when used in the printing industry customization refers to printing that uses a different set of specifications from what is on the print menu.

And as in any specialty item that requires additional service, customized printing incurs additional charges depending on the level of customization.

Here is a brief guideline for the most common custom specifications and their uses:

1) Volume:

Bulk orders get a price discount. When you check the prices online, you will notice that the print volumes are rounded off to reflect their wholesale numbers. When you request for a custom volume, you get the exact number of your specified print.

The volume of a print job has a huge effect on the cost to print per piece, so the cost to print for custom volumes is subject to a special price quotation. The cost per print to have one piece printed for instance is far different from that of 675 pieces or 1000 pieces printed for instance.

Custom order prints is ideal for small order prints that is less than the minimum order, but is too expensive to be printed digitally.

2) Size:

There are different standard size specifications for different types of advertising material. You can break the size barrier though and request to have a custom size for your print. This is particularly useful for brochures or postcards. You can adjust the size according to the content instead of adjusting the content to fit the size.

3) Fold:

The standard fold for any folded print is the bi-fold which is folded in the middle, the tri-fold which is three roughly equal panels folded inward, and the z-fold which folds the print into three in an accordion like manner. There are more kinds of fold other than these standard folds and can be specially requested.

While some fold their print for the simple practicality of easy handling, different folds have different uses. It helps with the transition between the different parts of your print and can help guide the flow your viewers will read them. It can even create drama by revealing information a little at a time. Just think about what different folds can do for your print.

4) Paper:

The standard paper is the bright white semi-gloss which can be coated to have a matte or high gloss finish. Specialty paper on the other hand can have a variety of colors, patterned textures, and can use different fibers. There are also different thickness to paper, and even special effects like extra sheen or glitter.

Specialty paper is a good choice for custom printing greeting cards, invitation cards, note cards, stationery, or other prints that are intended as correspondence. It will give your direct-mail-advertising an extra impact.


Source by Terry De Guie

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